RJMetrics CloudBI is now part of
We are on a mission to build the best and most widely-used ecommerce analytics platform in the world.
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Most businesses focus their efforts on acquiring new customers, but retaining current customers is just as important. The number of current customers that never return to purchase more from your business hurts your revenue growth.
The most important metric for an online business is Revenue; the second most important is Churn. Your churn rate impacts your customer lifetime value, the profitability of your marketing channels and even the long-term sustainability of your entire business.