The Most Important SaaS Metrics

Drawing up a conceptual model of how your business works and how all of your KPIs interact is a good way to make sure that everyone is looking at the business the same way. And once you’ve gotten buy-in from relevant stakeholders, this model can serve as the definitive roadmap for your analytical project.

The model we came up with has been incredibly valuable for us, but it’s also a great tool for any SaaS businesses. It includes everything from new customers, new MRR, churn, debookings, gross margin, CAC, and more.

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