Analyzing ROI Using Your Facebook and Adwords Data

Customer lifetime value (CLV), cost-per-click (CPC), customer acquisition cost (CAC); these are the metrics that data-driven companies use to measure their marketing KPIs. But how do you calculate them?

This was the subject of our customer ROI webinar, which will get you familiar with these calculations, then teach you how to turn them into reports for money-making campaigns.

You'll learn to:

  • How to measure ROI using Customer Lifetime Value in RJMetrics CloudBI
  • How to calculate the “payback period” of your campaigns
  • Special considerations when measuring ROI on product specific campaigns