All customers aren’t created equal. Some purchase once and never return. Some make a few purchases. And some love you, returning again and again. RJMetrics calculates the customer lifetime value of any segment you define, allowing you to figure out exactly who your best customers are.
Many businesses measure marketing ROI by looking at the first purchase a user makes. Unfortunately, this understates the true value of a marketing campaign because many of these customers will come back to make repeat purchases. Don’t make this mistake. Professional marketers calculate ROI on a lifetime value basis.
Successful digital marketing is all about finding the channels that are a great fit with your products. Start testing ideas and let RJMetrics handle the analytics—we’ll analyze the lifetime value of all your channels, campaigns and placements. Whether you run tens, hundreds, or thousands of ads, RJMetrics handles the heavy lifting.
Calculating customer lifetime value can be hard work. Some companies perform one-off lifetime value analyses and use the results for months. Unfortunately, this data isn’t actionable if it’s not up-to-date. RJMetrics customer lifetime value analysis, like all our metrics, is continually and automatically kept up to date.