A Data Love Story
Wanderable has been inspiring couples to take exciting, memorable honeymoon trips since 2011. Along the way, this unique startup also fell in love -- with data. Hear Sara Osias, Director of Business Development, explain how RJMetrics allowed her trade in the hours she used to spend doing data analysis, for the ability to dive deeper into marketing strategies. Using RJMetrics, Sara and Jenny, Wanderable Co-founder, are able to track customer cohorts acquired through paid marketing, learn valuable information about where the company’s best customers are coming from (Spoiler: Pinterest beats Facebook), and much more.