Why your ROI numbers are probably wrong…and how to fix them.
Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Calculating your ROI on marketing campaigns is great, but not that helpful if you aren’t using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.
What you’ll learn about ROI:
Why calculating ROI on the first transaction is wrong
The importance of repeat purchase rates
How to calculate your ROI using customer lifetime value
Download this whitepaper to learn how to properly measure your digital marketing activities.