Retailers are increasingly using content created by their most rabid fans to promote their products. In this webinar, we take a data-driven look at the practice of incorporating reviews, ratings, photos and other types of user-generated content in your marketing.
By the end, you’ll understand:
How many ecommerce stores are really incorporating user generated content on their sites
How to improve product page conversion rates using UGC
What the cutting edge practices are in UGC
Robert Moore: Okay, thank you everyone for your patience. My name is Robert
J. Moore. I'm the CEO and co-founder of RJMetrics. And we are extremely
excited to partner with Curalate today to bring you this webinar on
fostering engagement with user generated content.
I'm joined today by Brendan Lowry from the Curalate team. And we will
be working hard to bring you a lot of information on everything
from the basics of user generated content through to some very
interesting case studies on how it's being used today.
Just to give you a sense of the structure of the webinar here today,
at the conclusion we will have a Q&A session. So for those of
you who have questions, please tweet them with the hashtag
#ecommerceugc. Our team will be keeping an eye on that hashtag
and compiling questions for us to answer at the conclusion of
Of course we are recording the show today so we'll be able to archive
it and send you a link that you can share with your colleagues
and friends, if you'd like to distribute this after the fact.
And that follow up email from us will also include additional
information that came out that exists, including the slides and
any links or third-party resources that we chat about today.
So just to give you a sense of what to expect, and what you'll be
learning here today. Really we're going to start with a focus on
the importance of user generated content in your e-commerce
strategy. We're taking a specific approach toward talking about
UGC in e-commerce or at least among those people in the audience
who are selling things on their website whether it's through
traditional e-commerce or next generation e-commerce solution.
We'll also be revealing some never before seen data about how user
generated content is used among the top 500 Internet retailers.
That's based on study that we conducted here at RJMetrics. And
you will be the first people to see that data. And, thanks to
the Curalate team, we'll have some very interesting case studies
on how some brands are implementing UGC today to drive sales and
And so, that's the plan for today. We will get our 15 second
commercials out of the way up front so that we can get right to
the good content. But we do want to tell you just a little about
who each of these companies are, Curalate and RJMetrics. And I
will turn it over to Brendan to chat briefly about Curalate.
Brendan Lowry: Thanks, Bob. And thanks to everyone who's joining us today.
Curalate is the leading marketing and analytics platform for the
visual web. We help brands drive engagement and revenue with
both brand owned and user generated images across Pinterest,
Instagram, and Facebook.
Today we're really excited to share with you newest product Fanreel,
which helps brands with the UGC side of things by collecting
user images across social, connecting those images to specific
products, and then displaying those images in custom branded
photo galleries for both browsing and shopping. And you'll
actually see a few examples of Fanreel towards the end of this
Robert Moore: Excellent. Thanks, Brendan. Quickly on RJMetrics, we are a
hosted business intelligence solution that helps online
retailers make smarter decisions using their data. We're used by
many of the fastest growing online retailers out there,
basically to compile data from shopping carts, third-party data
sources, customer relationship management systems and other
channels under one umbrella, and allow our customers to explore
and understand that data via a web-based dashboard.
A lot of our customers use us for things like understanding marketing
ROI, looking at the impact of things like user generated content
on everything from average order value to customer lifetime
value, to retention and conversion rates. And, ultimately, we
service a single version of the truth and a single source of the
truth for our customers in the universe of e-commerce. So
definitely take a few seconds and check us out at rjmetrics.com.
We've got a free 14 day trial, and it's definitely something
With those plugs out of the way, let's dive into the good stuff
here. Today's agenda, as I mentioned, we're focused on UGC.
We'll start with the basics. And then we'll dive into why it
matters. Not just for retailers, which I'll speak to, but also
why customers are interested in UGC. But we will then talk
through the data that I mentioned earlier about user generated
content and its usage on the Internet retailer top 500.
We'll go through some UGC case studies where some newer brands are
doing really interesting things with user generated content on
their websites and within their social presences. And of course
we'll have some takeaways, and just some items that you can do
today to help tap into some of the benefits offered by user
As I mentioned, we'll finish up with a Q&A, so any questions that
come up along the way, feel free to just tweet those with the
hashtag #ecommerceugc. You'll see it there in the footer of our
presentation throughout the show today. And we'll look forward
to compiling those questions and answering them when we're all
But before we dive in, one thing just that we would love to know is a
quick two question survey. If you could just complete the survey
that is appearing now on your screen, just to give us a sense of
who's in the audience so we can optimize the message we're
delivering for the crowd. We'll give everyone just a few more
moments to respond.
Okay, quite a broad spread of folks in the audience today. The
largest category looks like they do sell products. Some people
selling services. A lot of people selling both. So it looks like
a pretty heavy crowd in terms of online-commerce. And for the
folks not selling things online, I think there's still quite a
bit of useful info in here about UGC that we can tap into. So
let's get on with the show.
So, let's start out with a very basic question. What is user
generated content? Obviously, to a lot of folks, the name says
it all. User generated content is a content that was generated
by users, or people who are not you. People who are your
customers. For the purposes of our presentation today, though,
we're going to put a little bit of a finer point on it. Which is
that user generated content, for our purposes, is any fan
engagement that is re-purposed by brands to drive sales or
So it's not just anything in the universe that your users have
created. It's specifically something that you can leverage that
your fans have created in order to enhance your sales or
marketing connections. So these fall into quite a few
categories. Probably the most prevalent out there are ratings
and reviews. And maybe when you see these so often that you
don't always think of them as saying "hey, that's UGC." But
really, if you look across the Internet, specifically within e-
commerce, ratings and reviews are by far the most popular form
of user generated content out there. And they've become a staple
on a majority of online retailing websites.
Other forms of UGC, which are more of the emerging type are photos
and videos. We're seeing an increase in the number of
retailers use content of a more visual form that's being
generated by their users, fans, and customers. As we'll speak to
later, some of this is being generated and uploaded right on the
e-commerce site. Some of it is being generated within social,
and some are really creative hybrids of the two.
And there are also forms of user generated content that are not as
obvious. So collaborative filtering is a great example where,
I'm sure many of you have seen the classic "customers who bought
this item also bought" variety of collaborative filtering. Which
is basically taking advantage of information about past users
Now, if you think about it, there are a few different ways that this
can be broken out. You may have seen filters that say "customers
who looked at this item also looked at these other items." We
have the example showing here which is "customers who bought
this item also bought these other items."
And Amazon has pioneered quite a few things in this category. One of
which is the customers who looked at this item actually ended up
buying this other item each percentage of the time.
Collaborative filtering, while users aren't necessarily aware that
they are contributing content to your website, ultimately their
behavior, and the data created from that is shaping the way that
your website is structured for additional users. And that's
precisely falling into the user generated content bucket that we
So I mentioned Amazon already. Really the pioneers in this universe
were Amazon and eBay. And if you think about it, it really is
going on almost 20 years ago, at this point, that these
companies were getting their start and really blazing the trail
in terms of the way that user generated content, specifically
within reviews were being promoted.
They're still continuing to innovate here. One of the things that
I've been noticing on Amazon lately is that the reviews
themselves now have reviews. So you can see in this screen shot
here they are actually prioritizing the reviews that are
displayed to customers on Amazon based on how other customers
have ranked that review in terms of it's helpfulness.
So you can see here 17 out of 19 people found this particular review
helpful. And being able to display reviews, whether it's based
on meta-reviewing like that, whether it's based on chronology
and is displaying the most recent reviews really gives a lot of
power to the consumer in terms of finding out the kind of review
information they want.
This, again, is really just taking that same population of tradition
UGC reviews and that using meta-data and other information
that's available in order to do a better job of making it
valuable for customers.
And, if you really think about it, it may not seem so obvious today,
but reviews at the time were quite revolutionary. Jeff Bezos
actually, in the early days of Amazon took a lot of flack for
being so open with reviews on the site. And people would
challenge him and would say "why would you ever want someone to
publish a review on your website that's negative about a product
that you are attempting to sale?"
And Jeff Bezos has this quote that we pulled, this is back from the
early days. He said, "We're taking a different approach. We want
to make every book available; the good, the bad, and the ugly,
to let the truth loose." And I think that mission has succeeded,
and succeeded quite well as we'll see the prevalence of reviews
of this type among the leading online retailers today, it's
And UGC, of course, continues to evolve. Urban Outfitters is one of
the trailblazers in this area. User generated content is
creeping up on all of their marketing channels, that's where the
content is trending. And I think that this is something not
specific to Urban Outfitters. I think it's something where they
are early pioneers in this area. And ultimately the entire
industry is going to start seeing the positive lifts in
conversion, customer loyalty, and engagement that come from more
creative use of the next generation of UGC content.
So why should retailers care about this? Well, let's talk some
numbers. 75 percent of reviews posted on review websites are
positive. 95 percent of unhappy customers will return to your
business if it issues results quickly and efficiently. 71
percent agree that consumer reviews make them more comfortable
that they are buying the right product or service. 70 percent of
people consult reviews and ratings before purchasing. People are
63 percent more likely to purchase a product from a site if it
has product ratings and reviews.
Let's stick with this last one here. I will read it again. People are
63 percent more likely to purchase a product from a site if it
has product ratings and reviews. This is the power of user
generated content. And as we talk about the evolution of what's
happened with reviews since the early days of Jeff Bezos, where
reviews seem like a liability, it's become extremely clear that
the conversion lifts that happens as a result of having user
reviews on a website is so substantial that it could really be
the difference between the success or failure of a business.
A lift like that in conversion rate is not something that is easily
found out there today. But there has developed a certain
consumer expectation around this content existing. And it's
something that's absolutely critical for online retailers.
As you can see here, to put a finer point on it, customer reviews
create a 74 percent increase in product conversion, 74 percent,
which is quite amazing. If you combine those last two pieces, it
reveals that even the effect of this user generated content may
even be more than consumers are aware of on their willingness to
purchase a product based on the existence of consumer reviews.
So, let's talk about what happens over the course of a retailer's
maturity when it comes to user generated content. As we see it,
there are really three stages. There is onsite user generated
content. This is ratings, this is reviews, this is an
internalized system in which you collect and display user
generated content onsite.
When you go to the next level of maturity, you can actually reach out
and start to tap into your users, your fans, etcetera, on social
networks and start to collect information there. And really the
third level of maturity here that we're just starting to see
online retailers use is engaging users on social networks and
then pulling that content back onto the original website, which
is the point where conversion takes place.
If you think about these three pieces of the maturity model, it makes
a lot of sense that that's the direction that most retailers end
up going in over the course of building out their UGC strategy.
If you think about onsite content, the level of conversion is
very high onsite, obviously, because that's where people go to
So if you've got someone who's already there, and they are in a
position where they're looking at a product already, you've got
a really high probability of being able to make a sale. However,
you're limited to the audience that you already have. The level
of engagement on a global level is actually very relatively low.
And while it increases conversion, it doesn't really achieve the
objective of increasing the number of people that are there in
the first place, and that are being by this content to buy.
If you move on to social, you start to correct against that problem,
but you get a little bit of the flip side. Which is that you
have a much broader audience, you're able to engage more people
on a regular basis, you are putting content in the places where
they are already going, even when they are not making a
However, the conversion that exists on social channels by and large,
at least today, is effectively nil. It's very rare for a full
transaction to be taking place on social channels. And getting
people from social, back to a website, into a purchasing
situation obviously requires many more clicks, each of which has
subsequent drop off. And it becomes very, very difficult to have
a conversion impact at the moment that this content's being
When you get to social onsite is where it starts to be very
interesting. You have opportunities now for not only engaging a
much larger universe of people through social channels, but
you've got direct hooks into the website and the point of
purchase. So when you're able to combine these things by taking
information from the social universe and incorporating it into
the very place where your transactions are happening, this is
where retailers are really seeing the highest depth of maturity
and also really being able to make the biggest impact on both
the conversion and the engagement pieces of their businesses.
So, the main takeaways from this is that, for retailer, you really
want to frame the conversation by driving engagement on site. At
the end of the day, you want to sell more products. And it's
very important to figure out ways by which you can leverage user
generated content. Do that.
But it's very, very important, of course, that you're pulling user
generated content back to your product pages in order to
generate those conversions because that's where the real lift
can take place. So, with that said, I'll turn it over to Brendan
who's going to talk about not just why retailers like UGC, but
why do the customers want UGC. Take it away.
Brendan Lowry: Bob has done a great job providing us all with details on
how UGC has grown over the past few years and the way that it's
impacting retailers. Let's transition and talk for a few
minutes about the benefits of UGC when it comes to customer
behavior and why consumers actually want to engage with UGC
throughout their online shopping experience.
There are really four main, key functions of UGC that improve the
overall customer experience, which will ultimately lead to more
sales, which is really the end goal for every Internet retailer.
So, featuring user generated content, and specifically user
images on site will help create a new level of social proof for
incoming visitors and browsers.
It also enables brands to merchandize much more effectively, and it
helps them establish trust among their customer base. And,
finally, it allows you to celebrate your fans in some really
creative, new and unique ways.
And, as a consumer, you actually experience these four functions
every day in the real world, when you're shopping in person at
your favorite stores. Imagine for a moment walking into an
Apple store that was completely empty. There may be a few
employees lingering, but there really isn't a single customer
around. It would feel strange.
You may not notice it at first, but after a while you'll probably
start to wonder 'where is everybody?' And, whether we realize it
or not, every time we walk into a store, we're getting these
social signals. From the amount of customers in the store, to
the type of customer, to how they're actually interacting with
the products, people rely on these signals when making everyday
purchasing decisions. So, whether it's social proof,
merchandizing, trust, or fan celebration, when someone shops
online, they're looking for these same exact cues.
And UGC helps bridge that digital divide. I didn't bring those "I'll
find social cues," to the actual online shopping experience. And
the first example is social proof, which is driven by the
assumption that surrounding people possess more knowledge about
a given situation. And, as a result, people assume the actions
of others are correct. They then tend to follow those peers and
the actions that they're taking.
When we're approaching this from an Internet retailer's
perspective, it's clear that website browsers are actually
inherently looking for social proof to help them make purchasing
decisions. And by featuring user images of your products being
worn or used, you'll actually achieve this.
The second item is merchandising. So now that users are being
influenced by their peers, and they have an interest in taking
that next step to purchase, how do we make them make that
decision faster? And, as you know, one challenge for Internet
retailers is that, for most physical products, they're easier to
evaluate in person than online.
By bringing user images on site and featuring these next to product
photos, you're providing your customers with a way to visualize
themselves using your product in the real world. This tactility
reveals how a product actually works, fits, or even operates.
Which the standard product or model photography may not fully
achieve. Together these two really complete the story of the
entire product for your customers and, again, help them make
that purchasing decision faster.
The third function of UGC is trust, which Bob has mentioned a few
times throughout this discussion. And this should be really
straightforward. At the end of the day, as a consumer, who do
you trust more, corporations or your peers? A recent study by
Nielsen found that 84 percent of people trust recommendations
from the people they know. That number, clearly as you can see
these different statistics, trumps any form of advertising.
And here's an example of really the complete UGC picture highlighting
that level of trust. In this case, this brand is putting their
product out there to be judged. By inviting consumers to openly
share their opinion, this reinforces the belief and confidence
that a brand has in the quality of their product. They're
putting themselves out there to their customers and asking them
to share their opinions, good or bad.
And as a result, consumers are smart. They sense this. And it
generates a new level of trust that just wasn't available before
for Internet retailers.
And then the final, fourth function is fan celebration. And, while
this doesn't necessarily have a short term tie to revenue and
it's much more of a long term play, featuring UGC gives brands
the opportunity to celebrate their fans in really unique ways.
And this type of engagement validates your customers' purchases
and actually transitions them from casual, normal fans, to
And this is actually a real world example from one of our clients
Urban Outfitters, who has their own image gallery on site. This
Instagram user came across Urban Outfitters gallery, saw that
she was featured, took a screen shot of it, and then posted that
to Instagram, really showing an amazing endorsement for Urban
Outfitters. You can read her comment here. "One of my fav
stores. BRB. Hyperventilating." So she's pretty much freaking
out that she was featured on Urban Outfitters site.
And this type of brand loving, brand affection, you really can't put
a dollar on this. It's impossible, the amount of advertising,
the amount of marketing that you can do, there's no way to pay
for this type of love. And so we've mentioned a few retailers in
this discussion so far. Bob's going to take a much deeper dive
at the IR 500 and really show you how brands are starting to
leverage UGC in this top industry.
: Great, thanks Brendan. As I mentioned before, we had an
opportunity to pull some data from among the Internet Retailer
500. For those of you not familiar, that's a list of online
retailers as determined by Internet Retailer that are the 500
largest in terms of annual revenue.
We were able to analyze their website, and identify the use of user
generated content on those sites. As you might have been
able to guess, product reviews and product ratings, very, very
prevalent among that population. I was actually surprised to see
that it's only 73 percent of retailers with product reviews from
among that population of very large online retailers. And 19
percent of them are using some form of collaborative filtering.
That's the feature that I mentioned before around customers who
also purchased this also purchased these other items.
Now those are within the category of onsite user generated content.
The real question that we had was, what happens when we start
looking at the social piece of this? Just how engaged in social
UGC is the Internet Retailer 500?
Well, if you look at what is being actively used, and also promoted
by the members of the IR500, Facebook and Twitter, obviously,
are the champions there. The vast majority of retailers in the
IR500 with a Facebook and Twitter presence. Pinterest and
YouTube at the bottom of that list. Right around half have some
kind of presence on those social networks. And it's really
Instagram and Google plus that kind of bring up the rear there.
And, specifically looking at the Instagram and Pinterest side of the
universe is where you start to see a picture of how images and
user generated content that is not necessarily review based, or
text based, starts to become relevant. So, you see those numbers
on those networks, still substantially lower than the percent
that are using product reviews on site, but definitely a
meaningful percentage, and one that is growing for sure.
And when you look at social onsite, so this is basically taking
information that's somehow generated through those social
networks and re-purposing it or placing it back on the Web, this
is where we see a lot of these large retailers still behind on
the maturity curve. Really, only the most innovative 3 percent
or so are able to use videos and photos from the social channels
that they're engaged with, and bring that back into the Web
environment where the actual conversion and purchases are taking
We would be willing to place a very strong bet that these numbers
continue to climb, honestly probably in all three of these
categories. But you can really see where the biggest gap exists
is between that social participation and actually using that
social information on site at the point of conversion to help
increase that lift.
And as Brendan showed with some of the statistics he was providing,
the difference between a somewhat anonymous online review, or a
review from someone who you don't know personally, and an
endorsement from a friend or a peer is very, very substantial.
And again, we're looking at these conversion rate lifts as being
one of the most valuable things that an online retailer can
achieve by taking advantage of any strategy, including user
The take away here, really, is that it's early days, and there are
a lot of opportunities for innovators to come in and do really
interesting things with user generated content, particularly
within online retail. And, with that said, Brendan's going to
show you a few of them. And some cases where retailers who may,
or may not, even be on that IR 500 list are doing really
innovative things with their UGC in order to help drive a better
consumer experience and lift conversions.
Brendan Lowry: Yeah, thanks, Bob. And, as you've mentioned, there are
significant opportunities available. We've seen this throughout
the transition of social. Brands who are early to Twitter,
Pinterest, Instagram, they were able to really capture this type
of engagement that just wasn't crowded yet.
And, as you saw there, only 3 percent of the IR 500 are actually using
user generated images on site, which I'll show you in a moment
the brands that are actually taking it seriously and bringing
that content into their marketing and into their e-commerce site
are seeing some really, really good results.
We'll discuss a few forward-thinking brands. And the first that
we'd really like to focus on is dessy.com. A major challenge for
Dessy was keeping visitors engaged longer while on site. They
were in need of more content to display. And for a site that
sells bridal clothing, this made a ton of sets. And why not?
Newlyweds are already posting all of their wedding photos in every
possible corner of the Internet, and across social. So why not
capture all of that excitement, and all of that high quality
photography and bring it onsite to tell the story about their
And so the solution was a user driven wedding style gallery where
they invited users to add and upload their wedding photos
whether it was from Facebook, Instagram, desktop, and even
mobile. And they saw serious results.
The user gallery is now driving a 40 percent engagement rate. And
users are spending an additional 33 seconds onsite, so they're
achieving exactly what they wanted to when they set out to
display and collect these new user images.
And although Ben & Jerry's isn't an Internet retailer, their use case
is very, very compelling. They wanted to activate dormant
customers and use, basically, user images for a national ad
campaign. They identified that their consumers are really
telling their story in a very compelling way, and they wanted to
bring that into their advertising.
And so they actually created a user image campaign where they invited
users to share those moments when they were enjoying Ben &
Jerry's with the hashtag #captureeuphoria and offer the users a
chance to actually end up in their next ad campaign. So, for Ben
& Jerry's customers, this was really, really exciting. They're
already enjoying their product, they're already sharing photos
of it. Why not be featured and get a chance to get involved in
And it was a massive hit for Ben & Jerry's. There were more than
15,000 images submitted via the #captureeuphoria hashtag. And the
team then went on and took this content in TV, print, and social
and generated more than 70 million media impressions through
their advertising. And this again, this is content that they're
not paying for, that they're collecting from their fans and from
And another e-commerce example is Rent the Runway which actually
allows users to come in and rent much more expensive dresses for
proms, weddings, all types of very big events. And so their
challenge was, as a consumer when you're going to rent this
dress it's for a very specific, and a very big occasion. You
need to make sure it fits right. You need to make sure the
quality matches your demands. And so they really wanted to
provide users with confidence when renting, and really increase
those conversion rates for users on site.
And so they crowdsourced user generated images to display on the
product pages. So now instead of just seeing a model in that
dress, or the product photography of that dress, they're
actually seeing real people wearing it out in the real world.
They're seeing the quality, they're seeing the fit and how it
may fall on their own body. And again, tremendous results for
Rent the Runway as well.
They're seeing a 200 percent increase in conversion rate now, when users actually
visit these product pages, and UGC is now their main component
of their e-commerce. And they're continuing to invest time and
money into user generated images.
And then Urban Outfitters, of course, has been mentioned a few times
throughout this webinar. They're really leading the way in terms
of e-commerce sites and retailers. Their main challenge is that
there are hundreds of thousands of brand endorsements of Urban
products across social. Whether people are sharing photos to
Instagram or Facebook, people are saying they love Urban, and
here I am wearing this product, and living this lifestyle.
And so Urban really wanted to capture all that content and all those
endorsements and use it as momentum for their marketing, and for
their e-commerce platform. So they decided to create an on site
UGC gallery, which actually links to their product pages. And
this is actually another example of Fanreel where a user is now
sharing, and then it's ending up in the Urban Outfitters product
gallery for UGC. And people can now click through and buy that
actual product that they're looking at.
It's this new level of social proof where, not only is the brand
telling me this is cool, and not only is a model displaying this
product, this is a peer, someone just like me wearing this
product and showing that it's a quality product and that it's
something that I should consider.
And they're seeing fantastic results as well. They're increasing
their on site engagement. 35 percent of users that visit this
Fanreel are engaging with it, so they're hovering, they're
clicking, and they're interacting with the images. And of that
35 percent, 15 percent of those users have been actually
clicking through to shop on those items.
So we're talking about a massive conversion rates. Traditionally
commerce, just changing a percentage, or half a percentage can
really move the needle. We're talking really big numbers.
And so Bob's going to go a little bit more about, as a brand you can
capitalize and actually use UGC today.
Robert Moore: These are really just some short takeaways
that I think everybody can hopefully put to good use, based on
the information from the presentation here today. And, of
course, hopefully each of these sections will come back to
everyone in the form of our follow-up email with slides where
you can really dive back in if you want to share these findings
with your colleagues.
Really just a few bullet points. Number one, make sure you're
using an e-commerce platform that has a ratings and reviews
component built in. You would think that this would be second
nature to every e-commerce platform out there at this point. But
even as you stall there, close to one in five people in the
Internet Retailer top 500 actually are not using ratings and
reviews within their e-commerce stores. And I imagine that the
numbers down the long tail from the IR 500 are even worse than
that. So definitely have an eye to those ratings and reviews
because the data that we have seen on the impact on conversion
lift is quite incredible.
Number two, incentivize user generated content on social media.
Contests, promotions, these things have proven to be very
effective at engaging customers, building more loyal fans and,
most of all, if use creatively, actually driving more sales and
bringing people back to the point of purchase where additional
transactions can take place.
Which obviously leads to the third bullet, which is really just the
third step in that UGC maturity model, which is to take the
things that you've accomplished in social and find ways to call
to action back in store and to the extent you can in product
packaging or through other opportunities that you have to
interact with your customers. It can be extremely valuable to
really pull together that natural environment of peer to peer,
collaborative content creation that is the social universe to
your point or purchase and your e-commerce store.
With all of these things rolled together, you have these combining
factors about increasing lift and conversion at each step. And
the combined effect is very, very meaningful. So we hope that
everyone will take that message away as being something that is
very, very real, and we're seeing a lot of retailers do with
quite a bit of success today.
Content wise, that about wraps up our webinar here right on time.
We have had quite a few questions rolling in through Twitter,
and a lot of activity on that #ecommerceugc hashtag. We'll start
diving into that Q&A right now, but while we're going through
that, definitely feel free to take opportunity to follow us all
on Twitter. You'll see our handles there. RJMetrics, Curalate
being the two companies. And we want to thank everybody for
coming and participating today.